WHO IS AKIND?
Akind is a brand under Spectacle Group Inc., an SEC, IPO, and FDA registered company. We aim to be a company where Filipino agriculture and the advocacy for healthy living come together – by developing products that are kind to farmers, our loved ones, and ourselves.
The company was founded in 2017 by a group of individuals with extensive experience in the rice industry - specifically in milling and distribution, having been exposed to the business that their parents established in the 1980’s. The wanton and unbridled importation of rice from neighboring countries prompted the founders to reinvent how rice is consumed as a way to extend help to the local agriculture community. The founders believe that introducing new ways to use rice will give it fresh eyes in the view of consumers and add more value to the ever-present Filipino staple food.
Akind – from the word “kind”, aims to place the well-being of people first. Akind makes products that are healthy and safe to eat – especially to those with dietary restrictions or those prone to food allergies.
AKIND’S JOURNEY TO MINDFUL HEALTHY LIVING
With Akind’s vision to reinvent rice, a number of products, both food and non-food options were explored.
It led the founders to discover that the humble rice, present in all Filipino households, is widely used as a main ingredient for gluten-free food, usually as replacement to wheat-based flours.
Around that same period, the daughter of one of the co-founders was found to be allergic to gluten, as well as other allergy inducing foods such as dairy, wheat, and refined sugar. This led to the company’s a-ha moment, it’s reason for being – to be able to give people, especially those closest to our hearts (family), alternatives to be able to enjoy products such as bread, cookies, and other foods without having to feel sick afterwards.
Akind’s products are mainly gluten-free, vegan-friendly, and free from refined sugars. Akind also caters to those subscribing to a low-carbohydrate diet. Furthermore, Akind has also incorporated ingredients known to be “Super Foods” with anti-oxidant properties such as chia seeds and spirulina.
Akind wants to promote the #akindlife to all, which is a lifestyle that not only encompasses healthy eating, but also a concept that encourages mindful living that wants us to be kind to ourselves and to the people around us.
Live the #akindlife!